Lafleur covers 4.5 hectares of gravel and clay on the Pomerol plateau, opposite Pétrus. Henri Greloud, an ancestor of the Guinaudeau family, founded the estate in 1872, and the wine has come from the same small plot ever since. The Guinaudeaus have run it since 1985. Merlot covers most of the vineyard in Pomerol, but Lafleur is made from equal parts of Merlot and Cabernet Franc. Only natural fertilisers are used and yields are very low, so the estate makes little wine each year.

In a letter of 24 August 2025, the Guinaudeau family announced that from the 2025 vintage all six of its wines, Lafleur included, would leave the Pomerol and Bordeaux appellations and be sold as Vin de France. The family described the move as a response to accelerating climate change. Outside the appellation rules, it says it will be free to farm in the way that best protects its vines and the identity of its wines. The letter put it simply: "We change to remain the same." Vintages before 2025 were made under the Pomerol appellation and carry it on their labels.

Pomerol lies on the right bank of the Dordogne, between Libourne and Saint-Émilion. Unlike its neighbour, it has never had an official classification of its wines. See also our collector wines and the full range of Bordeaux wines.